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NOTE: The Alumni Insider listing date was incorrect; the event date is May 7.

In the always-evolving world of social media, trends dominate feeds. So how can organizations harness these trends effectively—without feeling forced or off-brand? In this engaging and practical webinar, we’ll break down how to identify, adapt, and leverage social media trends to create compelling content that resonates with your audience. This webinar will dive into social media strategies, showcasing relevant and engaging trend examples while exploring how to tailor them to your brand. You’ll gain insights to stay relevant, connect with your audience, and make trends work for you—no matter your industry.

• How to identify a social media trend
• How to determine which trends align with your brand’s voice and values
• Creative ways to tailor trends to your organization, industry and audience
• Strategies for acting quickly on trends without sacrificing quality
• Strategies for effective trend use
• Common pitfalls to avoid when using trends in marketing

Speaker Info

Instructor Linda Hoang is one of Alberta’s leading social media strategists and well-known content creators working with organizations big and small.

As a longtime social media influencer and content creator, Linda has worked with countless brands in areas including food, hospitality and tourism to develop engaging digital content that helps organizations achieve their goals.

As a senior social media strategist, Linda has worked with countless organizations from small and large business, non-profit, and government, on developing social media strategy, content marketing plans, and delivering social media training on a range of impactful topics.

Linda has been a ÌìÑÄÉçÇø Faculty of Extension instructor in the Social Media Certificate program since 2019, including designing and delivering the Social Media Foundations course. Linda is passionate about supporting local—whether through amplification of local business, or through organization of local community events. She is the founder of the Edmonton International Cat Festival, Stop Race Based Hate, and the Chinatown Chow Down.